Travis Kelce’s ex girlfriend Kayla Nicole seemingly references him and Taylor Swift in Super Bowl ad

Kayla Nicole appears in Super Bowl ad

Travis Kelce’s former partner, Kayla Nicole, appeared in a 2026 Super Bowl ad for the fantasy sports platform Sleeper. The ad featured Nicole delivering humorous lines while referencing her past relationship with Kelce and his fiancée, Taylor Swift.

The commercial starred comedian Tiffany Haddish and NBA player Ben Simmons, portraying a fictional law firm that helps people move on after breakups. Nicole’s appearance reignited media attention on her previous five-year relationship with Kelce, which ended in 2022.

Sleeper ad features comedic skit

The Super Bowl spot featured a fictional firm called “Simmons & Haddish” that claimed to help clients recover from celebrity breakups. Kayla Nicole delivered a mock testimonial expressing dissatisfaction with the firm’s service, contributing to the ad’s comedic tone.

Other cameo contributors included rapper Offset and Love Island USA alum Ace Greene. The ad intentionally focused on humor rather than serious commentary. The sketches highlighted relatable breakup scenarios and included celebrity nods to add engagement during the broadcast.

Nicole’s line hints at Taylor Swift

During the ad, Nicole said, “Don’t get me started on these two; they have no idea what they’re doing.” Her scene partner corrected her, saying he meant “swiftly,” which many media outlets interpreted as a subtle reference to Taylor Swift’s connection to Kelce.

The exchange stood out because of Swift’s public relationship with Kelce. The reference sparked online discussions about potential nods to their romantic history. Media outlets highlighted the line as a clever play on words linking Nicole’s past to current celebrity news coverage.

Nicole labeled as NFL player’s ex

In the commercial, the on-screen chyron identified Kayla Nicole as the “ex of a certain NFL player.” This clearly referred to her former relationship with Travis Kelce, a tight end for the Kansas City Chiefs, whom Nicole dated for nearly 5 years until they split in 2022.

The label reinforced public awareness of her past connection to Kelce. Media outlets emphasized that the ad blended celebrity references with humor. The portrayal highlighted how former relationships continue to influence celebrity culture in mainstream media coverage.

Nicole’s relationship history with Kelce

Kayla Nicole and Travis Kelce dated from 2017 until 2022. Their relationship was extensively covered in sports and entertainment media due to Kelce’s prominence as an NFL star. Fans often followed their public appearances and social media interactions during their time together.

Their 2022 breakup ended a relationship spanning nearly 5 years. The couple’s past once again drew attention with Nicole’s Super Bowl ad appearance, illustrating how media narratives about celebrity breakups remain relevant years after the events.

Kelce’s engagement to Taylor Swift

After breaking up with Nicole, Travis Kelce began dating pop star Taylor Swift in 2023. The couple became engaged in August 2025, attracting widespread media coverage. Their relationship has been a frequent topic in sports and entertainment news outlets.

Public attention on Kelce and Swift highlights the ongoing interest in his romantic life. Media comparisons between his past and current relationships amplify curiosity. Nicole’s Super Bowl ad appearance reignited conversations linking all parties through past and present dynamics.

Fans notice Swift song references

Some fans speculated that Taylor Swift’s ‘Opalite’ (from her 2025 album The Life of a Showgirl) references her relationship with Kelce and his past with Nicole.

Media coverage noted that listeners interpreted certain lyrics as reflecting themes of past relationships, though no official confirmation has been issued.

Observers suggested that Swift’s music may reflect personal experiences with public figures. The speculation demonstrates how entertainment content intersects with sports and celebrity relationships in popular discourse.

Nicole sparks online conversation

Nicole’s appearance in the Super Bowl ad led to widespread online commentary. Viewers shared opinions on social media praising the humor, and others debated the relevance of referencing her past relationship with Kelce.

Journalists highlighted public reactions and noted how the ad reinforced Nicole’s role as a recognizable media personality. The segment became a talking point in broader discussions about celebrity culture and advertising strategies.

Nicole’s journalism career

Kayla Nicole is a sports journalist and podcast host. She launched the Dear Media podcast The Pre-Game with Kayla Nicole, with the first episode listed as April 3, 2025, focusing on interviews with athletes and industry insiders. Nicole’s career continues independently of her relationship history.

In 2025, she was one of only two recruits reported to complete Season 3 of Special Forces: World’s Toughest Test. Her professional accomplishments highlight her expertise in sports and media. Nicole maintains a public profile beyond personal relationships, demonstrating her prominence in journalism and entertainment media.

Fun Fact: Kayla Nicole won Season 3 of Special Forces: World’s Toughest Test in 2025, a competition testing physical and mental endurance.

Celebrity breakups in advertising

Using Nicole, Offset, and Ace Greene in the ad reflects a trend of brands leveraging celebrity breakup narratives for marketing. Super Bowl advertisers often highlight culturally relevant topics to engage viewers during high-profile broadcasts.

The strategy combines humor with recognizable figures. Advertisers aim to maximize audience engagement and social media shares. This approach illustrates the blending of entertainment, sports, and marketing in campaigns during major televised events.

Fun Fact: During Super Bowl LX in 2026, several advertisers used celebrity cameos and real-life relationship references to boost engagement. Sleeper’s ad featuring Nicole generated notable social media buzz.

Public reaction and media coverage

After the ad aired, reactions to Nicole were mixed. Some viewers criticized her involvement, while others defended the commercial as lighthearted comedy.

Coverage reflected both sides, underscoring how celebrity advertising can quickly spark polarized opinions.

The response also shows how past-relationship narratives can resurface and shape public perception, bringing renewed attention to both Nicole’s public profile and her work.

Media impact of the Super Bowl ad

The Sleeper ad drew widespread attention because of Nicole’s cameo and the commercial’s breakup-humor storyline.

Coverage highlighted her role in delivering key lines and the ad’s celebrity cast. Online discussion followed across social media and entertainment outlets, showing how narrative-driven Super Bowl ads can quickly become talking points.

Curious how their wedding plans are shaping up? Check out the latest on Travis Kelce and Taylor Swift’s scheduling updates.

Nicole’s profile beyond the ad

Kayla Nicole continues her work as a journalist, podcast host, and television personality. Her Super Bowl appearance highlights public recognition, but her career achievements include professional awards and media hosting roles. Nicole maintains influence in sports and entertainment media.

Her public presence illustrates the intersection of personal history and professional accomplishments. Nicole leverages her media experience while engaging audiences across multiple platforms. The ad serves as one example of how her career and public image intersect with cultural moments.

Want the inside scoop on Taylor Swift’s untold stories? Dive into the full documentary series to see what’s behind the headlines.

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This slideshow was made with AI assistance and human editing.

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