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John Rich officially launches the new lifestyle brand, Redneck Riviera, LLC, today at a press conference at Spinnaker in Panama City Beach, Florida in front of thousands of Spring Break revelers. Joining Rich for the announcement were Doug Allen of FunTees, a division of Delta Apparel, Inc. and Sparky Sparkman, owner of Spinnaker. The “Redneck Riviera Spring Break Takeover” is officially in session with merchandise currently being sold at the club and online at REDNECK RIVIERA. The branded lifestyle line will be available in numerous mass merchandise outlets later this spring.
"After seeing so many people enjoying the laid-back, carefree beach lifestyle of the ‘Redneck Riviera,’ I realized it is not just a place," says John Rich, brand ambassador, during the press conference prior to a huge Big & Rich concert at the Spinnaker Beach Concert Series. "It’s a state of mind that can be found coast to coast and every land-locked town in between. My main goal is to make sure this product lives up to the lifestyle," he continued.