Meghan Markle and Netflix end lifestyle brand deal as critics say got Markled

Meghan Markle and Netflix end As ever partnership

Meghan Markle and Netflix ended their partnership on her lifestyle brand As ever in March 2026. Both sides confirmed that the brand will now continue independently after its first year.

A spokesperson for As ever said the company experienced meaningful growth and is ready to stand on its own. Netflix said it was glad to have helped bring the brand to life and said Meghan will continue taking it into its next chapter independently.

Netflix helped launch As ever in 2025

Netflix helped launch Meghan Markle’s lifestyle brand As ever in 2025 through its consumer products business. The first drop arrived in spring 2025 and included food items such as fruit spreads, teas, flower sprinkles, crepe mix, cookies, and limited-edition honey.

The brand expanded later to include products such as candles and a bookmark. The rollout was closely tied to With Love, Meghan, the Netflix lifestyle series in which Meghan shared cooking, gardening, and hosting tips.

With Love, Meghan aired two seasons on Netflix

With Love, Meghan premiered on Netflix on March 4, 2025, and later returned for a second season. Netflix also released a holiday special in December 2025, while PEOPLE reported in January 2026 that there were no current plans for a third season.

The series followed Meghan as she shared cooking, gardening, hosting, and entertaining ideas with guests. Viewership was modest by Netflix standards, with the first season ranking No. 383 in Netflix’s first-half 2025 Engagement Report with 5.3 million views.

Partnership ended after first year of As ever

Netflix and As ever confirmed in March 2026 that their partnership had ended after the brand’s first year. The company launched in 2025, and both sides described the separation as part of the brand’s next phase.

Netflix said Meghan would continue growing the brand independently. The company also said it was glad to have helped bring her vision for As ever to life.

As ever experienced rapid sell‑outs early on

As ever saw rapid sell-outs during its first year. PEOPLE reported that the full first collection sold out in under an hour on April 2, 2025, and that the limited-edition wildflower honey with honeycomb sold out in less than five minutes.

Later launches also moved quickly. PEOPLE reported that additional drops, including a rosé release, sold out within hours.

As ever products included jams, tea, candles, and more

Meghan Markle’s As ever brand offered a home goods lineup with food and lifestyle products. The product range featured items such as teas, scented candles, fruit preserves, honey, baking mixes, and floral sprinkles, marketed toward everyday home living and gifting.

These products were often highlighted on social media and supported by the Netflix show’s platform, giving the brand early consumer visibility.

Netflix supported As ever as part of the deal evolution

Netflix’s support for As ever was part of its broader collaboration with Meghan Markle and Prince Harry.

In 2020, the couple signed a multi‑million‑dollar production deal with Netflix as part of their post‑royal career shift, with projects including Harry & Meghan, Live to Lead, and Heart of Invictus.

Later expansions included With Love, Meghan, which helped promote As ever and tied lifestyle content to product releases.

Ending partnership frees As ever to operate independently

As ever is now operating independently following the end of its Netflix partnership in 2026, representatives for the brand said it is ready to stand on its own after a year of growth.

Netflix also described the split as part of the brand’s next chapter. Public reporting framed the move as an independent expansion rather than a shutdown.

Critics responded to the partnership ending

News of Netflix’s exit has generated public discussion online and in entertainment media. Coverage of the split often placed it in the broader context of Meghan Markle’s recent business and media projects.

Reports also linked the news to the ongoing debate about the long-term future of With Love, Meghan, and the Sussexes’ Netflix work. The strongest confirmed facts remain that the As ever partnership ended, and the brand will continue independently.

Little-known fact: With Love, Meghan was primarily filmed at a rented farmhouse near Montecito, California, rather than inside Meghan Markle and Prince Harry’s private home.

As ever brand seeks broader global presence

As ever appears to be entering a new growth phase as an independent brand. PEOPLE reported that Meghan is building the company with her team and focusing on establishing and scaling the business.

Netflix said it looks forward to seeing how the brand continues into its next chapter. Recent coverage has described the split as amicable.

Fun fact: Before becoming the Duchess of Sussex, Meghan Markle ran a lifestyle blog called The Tig, where she wrote about food, travel, and wellness until closing it in 2017.

Netflix still maintains ties with Archewell Productions

Although Netflix ended the As ever partnership, a first‑look deal with Archewell Productions remains active.

Netflix and Archewell, the media company owned by Meghan Markle and Prince Harry, still have a development agreement covering potential future content outside of As ever.

While Netflix is securing first dibs on potential projects for the lifestyle brand, some wonder if high-profile personalities like Prince William and Meghan Markle would ever create similar tense headlines in such collaborations.

Transition marks new chapter for Markle’s brand

As ever’s shift away from Netflix marks a new phase in Meghan Markle’s business journey. The brand launched with Netflix support, gained early consumer attention, and is now moving forward independently in 2026.

The split also fits a broader pattern in which brands use direct sales, media visibility, and social platforms to build audiences. As ever now enters its next chapter as Meghan continues to develop the company on her own.

Just like Meghan Markle and Prince Harry highlighted in their powerful story of one mother changing the law, showing how personal voices can spark real change.

What do you think about Meghan Markle going independent? Do you see As ever thriving without Netflix? Share your thoughts in the comments!

This slideshow was made with AI assistance and human editing.

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