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6 min read

HBO and HBO Max entered 2026 with several scripted shows posting strong audience results. In a January 2026 interview, HBO chief Casey Bloys discussed those results.
Several titles led the momentum, notably The Pitt and A Knight of the Seven Kingdoms. According to HBO, both titles reached meaningful audience levels while operating at lower production costs than large-scale fantasy dramas.

HBO Max achieved a major success with one of its recently acquired international scripted series, which quickly became one of the platform’s strongest launch performers. According to HBO Max’s first-party data, the acquired series averaged about 9 million U.S. viewers at launch, and the company later reported higher cumulative reach numbers.
The show was licensed from an international streaming partner shortly before its United States premiere. Bloys explained that the project became available near its release date, allowing HBO Max to move quickly and secure distribution rights, demonstrating the platform’s strategic ability to identify high-performing global content.

Trade reporting shows The Pitt Season Two drew about 5.4 million U.S. viewers in its first three days, marking a substantial lift versus its debut season.
HBO ranked The Pitt among the top five returning seasons in platform history, both domestically and globally. The milestone reflects the show’s growing fan base and strong viewer retention across multiple platforms.

Industry ratings reports show A Knight of the Seven Kingdoms debuted to about 6.7 million U.S. cross-platform viewers in its first three days, drawing significant attention across streaming and broadcast platforms. The strong premiere ratings reflect widespread audience interest and early engagement with the show’s storyline and characters.
The show ranks as the third-largest series debut in HBO Max global history. The strong performance highlights the franchise’s continued popularity and global audience appeal.

HBO continues expanding its content portfolio by investing in original scripted series across multiple genres. The network is prioritizing stories that balance strong character development with broad audience appeal.
Executives say this strategy supports long-term subscriber growth while allowing HBO to compete effectively in the evolving global streaming market. It also enables the network to take creative risks on diverse stories that appeal to a wide range of viewers.

Bloys said the recent successes show that high-quality television does not require extreme spending. He noted that several current hits cost far less per episode than large-scale fantasy dramas, which can reach $20 million per episode.
The Pitt and A Knight of the Seven Kingdoms were cited as examples where creative structure supports efficient production. Medical dramas benefit from fixed locations, allowing for controlled filming environments and reduced large-scale production costs.

Bloys addressed reports about George R.R. Martin’s involvement with HBO projects. He acknowledged that Martin stepped back from certain creative duties but remains under an overall deal with the network.
According to Bloys, Martin is currently more involved with A Knight of the Seven Kingdoms, and his enthusiasm for the project was a key factor in greenlighting the adaptation.

Bloys pushed back on widespread speculation about numerous Game of Thrones spinoffs. He clarified that only A Knight of the Seven Kingdoms has been produced to date.
He emphasized that while HBO explores many story ideas, only select projects move forward to full production.

Euphoria Season Three is currently in post-production as of January 2026. Bloys confirmed the season advances the characters five years forward, calling the creative approach effective and ambitious.
While many assumed Season Three would be the final chapter, Bloys said creator Sam Levinson has ideas that could support a fourth season. However, no formal decision has been made.

Bloys discussed several ongoing HBO series, noting that some shows are approaching their natural narrative conclusions. He highlighted the importance of letting stories unfold organically to maintain creative integrity.
Final decisions on season endpoints are guided by the show’s creative leadership. This approach ensures that each series reaches a satisfying, well-paced conclusion rather than being dictated by network timelines.

IT: Welcome to Derry has not been renewed for a second season yet, but Bloys rejected claims that the show is stalled. He described the first season as a major success for HBO.
The delay is due to story development rather than performance. The series does not have a direct source novel, requiring original storytelling from Andy and Barbara Muschietti.

Bloys highlighted a recent international scripted series acquisition that exceeded expectations. HBO acted quickly to secure the distribution rights, completing the deal within a short timeframe.
The licensing agreement includes future seasons, simplifying negotiations for the network. Bloys confirmed HBO has no plans to become a co-producer and is satisfied as a global license holder.
Curious how HBO’s moves compare to Netflix? Check out what’s happening with Netflix retaining the HBO team after the Warner Bros deal.

Bloys confirmed that the new Harry Potter television series is targeting an early 2027 premiere window. He declined to narrow the timeline beyond that range.
The project remains one of HBO’s most anticipated upcoming releases, though no casting or episode details were shared. HBO continues development with a focus on long-term franchise planning.
Want to see how Harry Potter is still making magic? Take a look at the global 25th anniversary celebration from Warner Bros.
Which Harry Potter character are you most excited to see on screen again? Share your thoughts in the comments!
This slideshow was made with AI assistance and human editing.
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