by: Bee Delores
June 4, 2024
9 min read
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Garth Brooks is a famous country music star whose name makes people think of big concerts and great memories. But he is known for more than just his hit songs.
In the late 1990s, Brooks found himself in a big argument with the Recording Industry Association of America (RIAA).
Brooks wanted fair pay for artists as the music moved online, while the RIAA wanted to stop music piracy and protect their business.
This wasn’t just a fight; it was a missed chance to work together. Both sides had important points.
Brooks was concerned about artists getting fair pay, and the RIAA wanted to stop illegal music sharing.
By understanding both sides, we can learn important lessons about music and artist rights in the digital age. Cooperation could have made things better for everyone involved.
The late 1990s saw a huge change in how people listened to music. Napster, a service that lets users share music files directly, became very popular.
This was a big technological change, but it worried the music industry. Record labels, used to control how music was sold, panicked.
They started many lawsuits, and the RIAA tried hard to stop what they saw as music piracy.
In the middle of this chaos was Garth Brooks. While some artists saw Napster as the enemy, Brooks saw that people’s listening habits were changing.
He knew digital music had potential, but he was worried about how little artists were paid for digital sales.
Brooks wanted to make sure artists were treated fairly in this new digital world. He saw it as a new frontier and wanted to protect his fellow musicians.
Garth Brooks didn’t want to fight just for the sake of fighting. He approached the RIAA with specific demands.
First, he wanted fairer royalty rates for artists in the digital world. He believed the current system didn’t pay musicians enough.
Second, Brooks wanted control over how much his music cost on digital platforms. He thought artists should decide the price of their work.
Lastly, he wanted control over how his music was distributed, making sure it reached fans the way he wanted.
The RIAA, however, wanted to protect their existing business. They saw piracy as a major threat and believed they needed tight control over music distribution.
They thought Brooks’ demands would make things worse and encourage more piracy. This led to a stalemate.
Brooks refused to release his music digitally, frustrating his fans. But his physical album sales were still strong because of his popularity.
This situation showed that in the new digital world, traditional success metrics were changing. The standoff continued, missing the chance for both sides to work together.
The standoff between Garth Brooks and the RIAA seemed like a conflict, but it was really a missed opportunity for both sides.
Brooks had a strong bargaining tool: his large and loyal fanbase. However, by not releasing his music digitally, he missed the chance to reach a new generation of listeners.
In fact, many fans even now believe that Garth Brooks chose to kill his legacy!
Garth Brooks, and other artists who choose to kill their legacy by being anti-streaming
byu/adamsandleryabish inLetsTalkMusic
The digital world offered a huge audience, and by staying out of it, Brooks lost the opportunity for more recognition and new ways to earn money.
The recording industry could have learned a lot from Brooks’ concerns about fair pay for artists.
By working with him, they could have found new ways to pay artists fairly in the digital age. This might have built trust and led to a better music industry for everyone.
In the late 1990s, the digital music market was still very new. Napster was big news, but a better and legal platform was coming soon.
When iTunes arrived in 2001, it changed everything with its easy-to-use system and legal music downloads.
In the early 2000s, digital music changed even more with the rise of streaming services like Spotify and Apple Music.
These platforms allowed people to listen to a huge variety of music by paying a monthly fee. Streaming quickly became popular because it was convenient and affordable.
However, streaming brought new challenges, especially about how artists get paid. With digital downloads, artists earned a set amount for each sale.
But with streaming, royalties are based on a complicated formula that considers total streams, play count, and subscriber numbers.
This “pro-rata” system has been criticized for favoring famous artists with lots of music and not paying as much to new or niche artists with fewer but loyal fans.
The debate about fair streaming royalties is still a big issue in the music industry.
Streaming has also impacted physical album sales. As more people chose the convenience of streaming, physical album sales went down.
Some artists still have good physical sales, but streaming is now the main way people listen to music. This change means the industry needs new ways to make sure artists are paid fairly in the digital age.
The tension between Garth Brooks and the digital music world eventually softened. Streaming services like Spotify and Apple Music became the main way people listened to music.
By the 2010s, streaming services were dominant, and physical album sales continued to decline. Fans clamored for Brooks’ music on these popular platforms.
Seeing this change, Brooks made a smart move. He started making deals with streaming services, putting his music online for a new generation of listeners. Several reasons likely influenced his decision.
However, instead of a wide release, Brooks made a strategic choice. He opted for an exclusive deal with Amazon Music, making his vast catalog accessible only through that platform.
This decision sparked discussions about artist control and discoverability in the digital age.
First, the method of streaming made fans upset that they couldn’t find his music there. It’s impact can be seen now after years as the new generation might not be aware of Garth’s once most hits songs!
Y’all can we talk about Garth Brooks? Because I did some research and he has 9 diamond albums but I can’t name a single song of his.
byu/OtherSide4 inpopheads
Second, streaming offered new ways for Brooks to earn money. Most importantly, the music industry had started to understand the need for fairer payments to artists.
Since the Napster controversy, there has been more awareness about paying artists fairly in the digital age.
Brooks’ return to the digital world wasn’t just a change in his strategy; it was also a possible turning point for artist rights in the era of streaming.
This move showed the importance of adapting to new trends while standing up for fair artist compensation.
The early 2000s brought big changes to music with streaming services like Spotify and Apple Music.
These platforms let people listen to lots of music for a monthly fee, but they also raised questions about how artists get paid.
Unlike before, where artists earned a set amount per sale, streaming pays based on things like total streams and play count. This can be tough for newer or smaller artists.
The debate over fair pay for streaming is still going strong in the music industry. But there’s another issue too: artists having control over their music.
Garth Brooks, a famous country star, made a choice that got people talking. Instead of putting his music on all streaming platforms, he partnered exclusively with Amazon Music.
This means only Amazon Music Unlimited subscribers can listen to all of his songs.
While this move helps Brooks connect with his fans and make more money, it also means not everyone can easily access his music.
This makes people wonder if younger listeners who mainly use other streaming platforms will find his music.
Brooks’ decision shows how artists are trying to figure out the best way to navigate the digital age. Should they focus on reaching more people or making more money through exclusive deals?
The future of music online depends on finding a balance between what’s fair for artists, paying them well, and coming up with new ideas.
Learning from past conflicts can help. Maybe there are ways to pay artists based on how much fans like their music, or let artists connect directly with their fans.
Working together and talking openly can help create a better future for music online.
Don’t forget to check out Garth Brooks’ “Friends in Low Places”!
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