Granger Smith’s Yee Yee brand is getting into a little racing

Wheelhouse Records Country artist, Granger Smith today announces his brand, Yee Yee, will serve as the primary sponsor for driver Brandon Jones for two NASCAR Xfinity Series races. The No. 19 Toyota Supra will be outfitted in the brand’s signature color, camouflage, along with elements of the American flag and company name/battle cry “Yee Yee.” See a sneak peek of the car getting the Yee Yee treatment here.
The debut of the Yee Yee entry will take place this at 3pm CT Saturday, May 22, at the much-anticipated inaugural Circuit of the Americas Road Course race, located in Austin, TX, a few miles from Georgetown, TX, where the lifestyle brand is based. Fans can tune in on channel FS1 Fox SportsThe second race will be at the always exciting Xfinity Series playoff cutoff night race at Bristol Motor Speedway on September 17.
“As soon as we heard NASCAR was coming to our hometown, we knew we had to be a part of it somehow and wanted to represent our community here and Yee Yee Nation, both of which have done so much for us,” said Granger Smith. “Partnering with Brandon and a sport with such longstanding traditions is something truly special—we’re thrilled to dive right in alongside our fellow NASCAR fans. You’ll be hearing us yelling ‘Yee Yee!” all around the track.”
Atlanta native Jones put an exclamation point on the best season of his career in 2020 with three Xfinity Series wins and his first career Truck Series win. He notched a career-high 10 top-five and 19 top-10 finishes.  Jones’ rigorous training, race preparation regimen and track performance have provided strong momentum for this season of high expectations that includes being a top contender for the 2021 Xfinity Series Championship.   
“It’s always exciting to bring a new partner and unique brand like Yee Yee into the sport.  Especially because I have been a customer of Yee Yee for years and I am a big fan of Granger Smith,” said Jones. “It just seems like a natural fit for me and my guys.”