When you try to envision the product photos for your ecommerce, you do not want to hear about how great some photographer is or how big the photography industry has become. You just want to get a clear view of what exactly this particular shooting session can do for your online clothing business and what is required to do it right. That’s what we will talk about in this piece (although briefly), and if you rightly decide that you do need the professional session, go to this source and use its generous offers and tips.
The Matter of Conversion
To understand why you need to do everything professionally, consider the following: the ecommerce generated $343 billion in 2019, according to the Statista website. This estimate is rather conservative, so it may omit some positions that other sites may include, and so the revenue may be even higher. By projections, in 2024 this figure can grow to $476.5 billion. By the most generous estimates, about a quarter of all goods and services are purchased online.
So your ecommerce faces very tough competition that will only get tougher, and the key to success in online retail is an image. The better the quality of a picture, the higher chances of conversion are. That is, if a customer sees a really attractive image of a thing, and there are several informative images that highlight all important aspects of this thing, the ‘add to cart’ action and the actual checkout become highly probable.
It is all the more important for clothing and accessories, where the accurate color, cut and fabric quality need to be understood from a picture solely.
Equipment: What The Reputable Source Can Advise
Now that you are ready to start, take the inventory of your equipment. Shooting with a smartphone is OK for some Etsy craft shop. But if you plan to sell new apparel, and high end apparel in particular, you need a good camera.
Canon, Nikon, Sony and Fuji are four pillars you can rely on, and the only issue is to choose between mirrorless and DSLR models. If you plan to shoot immovable objects, the choice is a pure matter of taste, like choosing between Nike and Reebok (read the source for in-depth explanations on the specifications, if you need to).
Both kinds have standard length lenses. The only important parameter is aperture, and high aperture is a normal setting in all of them.
Along the camera, you will need a tripod, some lighting fixtures and a background thing. A tripod ensures that the pictures are sharp and of the proper angle. Lighting helps to convey the right feeling of color and to demonstrate properly all parts of the garment a customer may want to examine.
Background is a surface against which you will place the item, the construction including a stand plus the colored or colorless sheet to hang on it. Preferably, pick the white one. The white background does not distort the color of the item, so you will need little postproduction. Besides, Amazon in particular requires white backgrounds of pics you upload.
Preparation for Shooting
Before shooting ensure that items are clean and pressed. See if you have all items at hand, accessories and all. Check on mannequins, or models, if you engage human models for your session. Ensure you have all additional equipment you may need, like a blow drier or a fan to imitate a breeze on ethereal fabrics, or pegs and pins to fit the clothes on mannequins properly (read more on it in the source and create your own list to carry with you). Some procured hair ties and clips will ensure you can create a semblance of a fashionable hairstyle for your model, if the script requires so. Nice clothes hangers, some double sided scotch and a fishing line complete your kit of a clothing photographer.
Cool Ideas for Shooting Sessions
Now, when everything is ready, how and what you should shoot? It all depends on your goals and preferred script. Yet some basic tips work for every situation. Provide somewhere between 4 and 8 images of various sizes, angles, close-ups, and important details (the source explains this figure nicely). Zoom in and provide the exact look of fabric, especially if you want to show off the top quality weave or softness of cashmere.
Formal Scheme Of Shooting (Shop-Like)
You can use this scheme with mannequins, hangers or models. The item is placed (usually hanged) against the backdrop in a static way, no motion implied. Lighting is even, the position is the same. You provide front, back, side images, as well as close-ups of decorations or important elements like pockets, zippers, etc. The impression is that of an expensive shop window and the shop interior and inventory.
Story-Based Shooting (Movie-Like)
The effect can be achieved by creating a storyline in advance and implementing it with assistance of models(s). Christmas time, a party, a runway walk, a passer-by, a group engaging in conversation, – these are the simplest storylines you can recreate with minimal accessories and props (take time to read more in the source before creating such a storyline). The key is model(s) moving, adopting seemingly relaxed poses and demonstrating how the item will actually look on a wearer in motion, while sitting or walking, in some lifelike settings.
Flat Lay Shooting
It pertains more to Instagram and shops like Etsy or Ebay, but sometimes it can work, too. Position the white background on the floor, adjust the lighting, place the item in a desired shape, whether carefully straightened or with slight tucks and rolled up sleeves, and shoot from a straight vertical point. You will need some kind of a foot stool for it, so procure it in advance, if you plan this kind of shooting.