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The Country and Western industry is often associated with sports, music, and fashion. While those major segments aren’t going anywhere any time soon, the craziness of 2020 has brought another aspect to this industry that is getting more attention than ever: fitness.
This year has been hectic for everyone. With more people spending time at home and looking for ways to revamp themselves, fitness and health have both become incredibly important.
The reality is, working out and training have also been a part of Country and Western culture for years. They just aren’t always the pretty, flashy side of things we often like to associate with ‘being country.’
Now, though, with more people taking an interest in health and fitness, it’s time to peel back the curtain on female-focused fitness trends and fitness center management in this industry. Let’s look at some of the biggest names, why fitness is important in Country and Western culture, and how you can take care of yourself even if you’re stuck at home.
The Biggest Influencers in Country and Western-Focused Fitness
When you think about the fittest women in Country and Western culture, who comes to mind? If you’re a fan of the rodeo, Kaitlyn Davis should be one of the first people to pop into your head. While you might know Kaitlyn from her Reign Lashes company, she recently partnered up with PowHer.fit to create a 12-week fitness program. Unlike many other workouts targeted specifically toward women, Davis’s program focuses on building muscle while shaping and toning the body.
With over 100,000 followers on Instagram, Davis is using her influencer status to encourage and promote strong women within the Country and Western industry, creating an accessible workout program that anyone can do. Even though Davis’s husband is the rodeo rider, it’s important to understand how the women of rodeo take care of themselves, too. Pro rodeo champ Tammy Fischer sticks by a few key tips to stay fit, including:
● Working with a personal trainer
● Sneaking in exercise whenever it’s possible
● Eating healthy
● Adopting a winning attitude
Speaking of powerful Country and Western women, if your mind immediately went to music, you can’t ignore Carrie Underwood’s impressive fitness level. In addition to her muscle-building workouts, Underwood is a vegan who focuses heavily on what she eats. After a long workout, it’s important to get enough protein for muscle repair, but that doesn’t necessarily have to mean meat or eggs. If you’ve adopted a plant-based lifestyle too, you can get plenty of post-workout protein through things like beans, legumes, and nuts.
Why The Connection Makes Sense
Nashville might be known for its music, but the Country and Western industry as a whole has always been associated with hard work and grit. From rodeo riders to real, old-fashioned cowgirls, health and fitness have been important for a long time. It’s just been overshadowed by other things.
For women, staying fit can be even more important in this industry if you feel as though you have something to prove. Maggie Parker was the only woman to compete against men as a professional bull rider in 2013. While women have their own rodeo association, it was Parker’s strength and determination that took her to the next level.
Women in country music are the same way, including Underwood. While she (and others in the industry) have a passion for health and fitness, there are also regular pressures to keep up with male counterparts and be just as strong. While you might think seeing Kenny Chesney and Jake Owen at the gym looks like a good time, take a look at Underwood working out. The intensity is palpable, even in a picture.
Making Your Fitness Routine More Creative at Home
If you want to be a part of the current fitness surge rushing through the Country and Western industry, you can do so in the comfort of your own home. Even if you don’t feel comfortable in a gym right now, don’t be afraid to get creative with your fitness routines at home. One of the best ways to do that is to try a workout video. There are thousands to choose from online. The Beachbody company even has its own line of “Country Heat” workouts, allowing you to dance to your favorite chart-topping hits for a fun workout that will fly by each day.
Even if you don’t want to do an organized workout, country music can help motivate you through anything from a jog around the neighborhood to toning up in the garage. The benefits of listening to music while you work out include:
● It can pump you up
● It can make the work you’re doing seem easier
● It extends your limits
● It encourages a faster recovery
Whether you want to be fit and strong like a cowgirl or rodeo champ, or you just want to look lean and toned like your favorite country stars, there is no better time to start taking care of your health and fitness. By following some of these women-focused trends in the Country and Western industry, you can start to see your own results, and realize these are more than just “trends,” they are lifestyle changes.