With millions of active users worldwide, Spotify is an excellent tool for musicians to level up their promotion game. By increasing your follower count on the platform, you can use your influence to present your work to the masses and grow your reputation in the industry.
Creating Spotify playlists can help your work reach your target audience; however, your dream of making it big on the platform will be far from realization without the right promotion strategies. Getting more followers on your playlists is challenging and demands efforts from your side.
Random selections with generic titles and jumbled up genres won’t get you anywhere. You need to be smart about how you use the music streaming site because every little thing you do to improve your chances of amassing a substantial following will make all the difference in the long run.
Here are some suggestions and tips to get more playlist followers on Spotify.
Know Your Target Audience
The selections for your playlist should match the preferences of the crowd you’re trying to attract. And your target audience should be following the genre that your music belongs to. You may experiment with multiple genres to increase your follower count, but your goal must always be to get more people to recognize you as a musician.
Spotify users will support your music only if they are directed to your profile by something similar. This calls for careful planning and song selection for your playlist. If you know your target audience, you’ll know what combination of tracks would best serve the purpose.
Upload Fresh Content
It is imperative to regularly update your playlists so that your followers do not get bored. They need fresh music content to keep them entertained and interested. This step is not as essential to gaining new followers as it is to retain the existing ones.
Adding new tracks to the playlist over regular periods should do the trick. It will help your playlist expand and stay relevant. Also, the additions do not need to be newly released hits. Giving modern twists to old songs that fall under your genre is enough to keep your audience engaged.
There’s not much to gain from making a playlist of songs already existing as combinations in other mainstream and popular playlists. Your playlist must stand out if you’re looking to get a decent following. If it’s similar to the ones that already exist, chances are the masses will follow the more popular counterparts.
This should apply to the playlist titles as well. There are already enough “Top 2020 Best of “020 Summer Hits” and ‘Chill Lofi Mix’ named playlists out there to last users several months of happy listening. Make sure to come up with creative titles that do not let your playlists get lost in the clutter.
Be original. Name a title that suits your target audience and the specific genre of the playlist. Make the title as specific as possible. ‘Best Lofi Songs for Rainy Days’ is an example of a creative playlist title. That’s more likely to make users diverge from the rest of the Spotify mob.
How your playlist title appears is as important as the title itself. It should stand out like headlines do in newspapers or advertisements do on billboards. Generic and unoriginal sounding names don’t turn curious heads like unorthodox and descriptive titles do.
Use Other Social Media Platforms
Although Spotify is like a social media channel for music lovers, other major social media platforms like Facebook, Twitter, and Instagram can serve as great promotional tools for your Spotify playlists. If you have enough following on these platforms, you can use that influence to divert your eager followers’ attention towards your Spotify profile and playlists. Make sure to let that diversion seem as organic and unforced as possible for the best results.
Buy Followers for Your Spotify Playlists
While the tips given above can get your Spotify playlist more followers, most of them work only after you’ve got enough social proof. Remember that we all have a tendency to follow the actions of the masses. When it comes to Spotify, music lovers follow those playlists that already have many followers because the number of followers indicates more value. This takes us to buy followers for Spotify playlists. There are many trusted playlist followers services like Spotipromo out there that you may want to use for a powerful kickstart. You can then sit back and see your real followers rise naturally.
These five notes should help you enough to make an informed decision on how to approach the task of getting a sizeable following for your Spotify playlists. But keep in mind that these are promotion strategies and in no way replacements for quality music production. You have to produce and upload good content to retain your followers anyways.