When customers enter a vape shop, it should be a fully immersive experience for them. Given that there has been a lot of research conducted into the connection between sounds and scents, it’s important to understand that the music you choose to play in your vape store can heavily impact what your customers get out of it and how much they enjoy it.
What Research Has Been Done?
The research that we are specifically talking about was discussed in Psychologist World and involved exposing customers to the scents of Christmas without playing related music. What was the result? Customers seemed to be more annoyed by the scents. However, when the same experiment was running and the holiday music was added into the mix, customers enjoyed their experience more.
Think About What People Do In Your Vape Shop
You mustn’t just take the above information and play any old music. You need to consider why your customers have entered your store and what they are there to do. Apart from buying materials for vaping, they may be there to find out more information and guidance.
Can you imagine the effect playing something like hardcore rap or death metal would have if your customer wants to talk about something important?
The type of playlists and music you play needs to be relevant to what you’re selling. While it may be okay to play Bob Marley and other reggae in a shop if you are selling legal marijuana products, it may put customers off who are just looking for vapes and aren’t interested in taking drugs.
How to Choose the Right Playlist of Music
As well as the above, there are other factors you need to take into consideration when choosing music to play in your store. For instance, your prospective customer base, the products you are selling, their price points, and where you are in the country will all have an influence. You also need to consider that many customers go to vape shops for very different reasons.
Whereas some are there to give up smoking, some don’t smoke at all. Given the connection there is between CBD oil and treating anxiety, you will not want to put off people and lose out on sales. It is all about trial and error. Whereas some think classic jazz and instrumental hip-hop [ give the best atmosphere, others disagree and say heavy metal or even straight-up classical pieces are best.
There doesn’t seem to be a right or wrong formula. Therefore, if you are looking to choose the right music, it may mean you need to test out some playlists. Keep the same playlists playing for a full week at a time and observe the reactions of your customers and analyze the sales figures. Each time you switch the list and change the style of music, see if it improves your customer’s reactions and increases sales or makes things worse. In time, with a bit of patience, you will figure out the right soundtrack for your vape shop.
Ideas for Different Playlists
To give you some help, we have put together a few ideas for different playlists, based on genre.
Metal and Rock
- My Own Summer (Shove It) by Deftones
- Unholy Confessions by Avenged Sevenfold
- Immigrant Song by Led Zeppelin
- Armed and Dangerous by Anthrax
- Cantaloupe Island by Herbie Hancock
- Blue in Green by Miles Davis
- Cheese Cake by Dexter Gordon
- Speak No Evil by Wayne Shorter
- Make No Sense by YoungBoy Never Broke Again
- Life is Good (feat. Drake) by Future
- Rapture by Koffee
Own It (feat. Ed Sheeran and Burna Boy) by Stormzy