Getting your music onto a streaming platform like Spotify is easier today than ever before – but that doesn’t mean that you’re going to be immediately recognized by audiences all over the world, embraced by the music industry, or have a career that kicks off like a roman candle just because you’re streaming now.
No, just getting on Spotify is only the beginning.
There’s a whole lot more to this puzzle than just creating an account, getting verified, and getting your music up to share with others. You have to figure out how to get more Spotify plays and continue to get more and more over time, building the kind of audience and platform that lets you share your art and your music with millions worldwide.
Here are some tips and tricks to help you hit the ground running!
Find Spotify Influencers
The approach for getting your music featured on the big Spotify playlists is a little bit complex and convoluted.
For starters, Spotify and their editorial team are responsible for handpicking the overwhelming majority of the music that’s ever shared on these big playlists. There’s also obviously a lot of influence coming in from the music industry in general, with every big label wanting to make sure that their hottest artists and newest songs are getting plenty of action on these playlists as well.
Trying to break into these big charts on your own, as a brand-new independent artist without a lot of background on Spotify to begin with is next to impossible – unless you know how to leverage this cool little workaround.
You see, there are also a handful of independent Spotify playlist curators out there that have tremendous followings as well. These are the kinds of Spotify influencers that you can reach out to and connect with, share your music with, and (hopefully) get featured on a list that they are coming up with in the near future.
You’ll have to do some research and some digging to find out who the biggest independent Spotify playlist influencers are in your musical genre (and then reach out to them) but this is one of the fastest ways to get more Spotify plays without having to spend a mountain of money along the way.
Use Social Media Aggressively
Social media is a huge piece of the puzzle when it comes to figuring out how to get more Spotify plays but a lot of new artists aren’t using it anywhere near as effectively or as efficiently as they could – and that’s because they aren’t using it hyper aggressively.
For starters, you’ll want to be signed up for EVERY social media platform there is – all of the popular “big ones” like Facebook, Twitter, and Instagram but also places like Reddit and Sound Cloud, too.
You need to make sure that you have active accounts on all of these platforms, accounts that are going to flood you with new fans and new audience members that might not have discovered your music otherwise.
You’ll have to regularly refresh the content you post on social media on a semi-daily (or daily) basis, especially in the early stages of building your new musical career. Make sure that EVERY post you put on ANY social media platform contains links back to your Spotify account and playlists.
Work with Promotion Wizards
Of course, if you really want to take your Spotify success to the next level without having to waste any time, any energy, or any effort you’ll want to work with professional Spotify wizards that know how to squeeze every drop of attention out of a platform like Spotify already – professional Spotify wizards like Spotistar!
Over the last few years we have figured out how to make the most of everything that Spotify has to offer new artists. We work with people looking to break into the music business on a day-to-day basis, helping them gain the traction they need to not only get their first 1000 plays on the platform but to really take things to the next level very quickly.
If you want the best chance at creating the kind of musical career you’ve always dreamed of, and if you want to build a bigger audience that’s passionate about your music and your art, drop us a line to check out all the ways we might be able to help you get more Spotify plays today!