Anyone can create an Instagram account, post some interesting photos with captions, and hope for the best. In fact, this is what many individuals and brands do.
But you’re not everyone. You’re someone who wants to make the most of your Instagram account. And that’s why you’re going to do whatever it takes to engage your audience.
This leads to an important question: what’s the best way to engage your audience on Instagram? While there is no secret formula, there are some steps you can take to put yourself on the path to success. Here are some ideas to experiment with:
- Respond to Comments
There is no better feeling than watching one comment after the next roll in on a recent update. This is sure to put a smile on your face, as it means you’re doing something right.
The easy thing to do is read a few comments and move onto your next post. But that’s not the best way to keep your audience engaged. The best thing you can do is respond to all or some of the comments, as to strike up a conversation.
When you respond to comments, you also give the person a reason to come back again in the future. They want to communicate with you, especially if it’s a two-way street.
Note: it gets more difficult to respond to every comment as your account grows, but do your best to maintain consistency. You probably won’t get around to every comment – especially when they reach into the hundreds – but a few here and there will show that you’re active.
- Grow Your Follower Count
When you have a small following, the chance that someone will engage is much lower. However, as your follower count gets bigger, so does the opportunity to boost your engagement rate.
In addition to the steps you’re organically taking to grow your following, look into services that will give you a boost. ViralRace is designed to help you increase your following through the purchase of followers. Even better, the service is designed to help with engagement as well.
And while you’re working on your followers, you can also work on Instagram views.
It’s important to balance the time you put into growing your following and the time you put into engaging with your audience. You don’t want to focus so much on one that you overlook the importance of the other.
- Choose the Right Hashtags
Are you struggling to choose hashtags that drive people to your Instagram page, grow your follower account, and increase engagement? There could be many reasons for this, including the fact that you’re not choosing to use the right hashtags.
You won’t know which hashtags are best until you take the time to experiment and track your results. It can be a time consuming process, but it’s well worth it in the end.
Remember, the hashtags that work for someone else may not do much for you. It’s critical that you make a decision on which hashtags to use based on your findings, such as by tracking engagement metrics.
- Comment on Other Accounts
You spend so much time creating and sharing your own content that you forget that you’re not the only person using Instagram.
Do you ever take the time to comment on other accounts? Doing so brings your profile into the view of people who may be interested in engaging with you, which leads to potential customers.
The key to success here is to leave useful comments, not spam. Anyone can visit an Instagram post, type a few words, and leave a comment. But not everyone will take the time to share something of value. This is what can set you apart from others in your niche.
Answer These Questions
If you’re unsure of whether or not you’re on the right track, there are some key questions you can answer regarding Instagram engagement. Start with these:
- What does your engagement rate look like over the past seven days? The past month?
- Are you actively taking steps to boost your engagement rate?
- What are you doing, relative to your competitors, to take your engagement to the next level?
- Do you have a system in place for tracking engagement metrics, such as the use of a social media dashboard?
- How does your engagement stack up to others in your niche?
Once you answer these questions, it’ll become clear as to what you’ve done right in the past, what you’ve done wrong, and how to adjust your strategy moving forward.
Tip: don’t answer these questions one time and then move on. Revisit them often, maybe once or twice a month, to ensure that you’re still on the right track.
It’s good that you are in the habit of regularly posting high quality content to Instagram. It means that you’re on the right track to growing your audience. It also means that you have a system in place that you’re confident following.
Now, if you really want to power up your Instagram account, engage your audience through the many methods detailed above. When you put the proper amount of time into this part of your strategy, you’ll realize that it’s also having a positive impact on everything else that you do.
Content creation is important, but you’ll never recognize the true power of Instagram until you begin to engage your audience. After all, this is what social media is all about.
How do you feel about your current engagement rate on Instagram? Are you falling short of your goals? Are you doing better than your competitors? Now’s the time to look into the many ways you can engage with your audience on a higher level.