How to Start Getting Your Music Heard

Photo by Marcelo Chagas from Pexels

The modern music industry is filled with stories of previously unknown artists being thrust into a successful career through a viral music video or victory on a televised singing competition. While these success stories provide hope to all who are working towards a career in the music business, these types of stories tend to be the exception rather than the rule. Although breaking into the music industry as a successful recording artist can be difficult, there are things that you can do regularly to promote yourself and your music.

Email marketing

Building an email list comprised of individuals who are interested in you and your music is one of the most important things you can do to promote your career. One of the great features of email is that it lets you send detailed information about your music and upcoming performances directly to the individuals and organizations that are interested in seeing (and hearing) it for little to no money.

Another reason that maintaining email list is important is that a large list can be a way to show music venues that the size of your following is large enough to warrant them booking an appearance. A large email list can also be instrumental in demonstrating the size of your fanbase to influential music websites and blogs. There are many services available that can help you build and maintain an email list for a very reasonable monthly fee.

Photo via Pexels.com

Blogs

Having a well-known music blog review your music can be a great way to introduce yourself to a wider audience and build interest and buzz around your music. Sending out short emails to music blogs you would like to be featured in could lead to the profile raising review that your music career needs, and all that is required a little research time and initiative.

Another way to promote your music career is to start a blog featuring your music. This gives you a central location to feature recent performances and upcoming projects, and maybe even other areas that you feel passionate about. You could even send information from your blog posts out to your email list on a regular basis, giving yourself yet another point of contact with your followers.

Social Media

Social media is an essential part of a modern music promotion campaign, allowing you to showcase clips of performances and rehearsals, information about new song releases, and even snippets of other interesting aspects of your daily life. Pairing effective social media usage with the decision to get a music promotion campaign here could be a great way to improve the marketing of your music career and get your music heard. Social media also allows your fans and other interested parties to easily provide you with valuable feedback that can be instrumental in crafting future marketing promotions.

While there are many paths to success in the music industry, getting your music heard is really the common denominator for all of them. Many aspiring artists have found that a little bit of targeted marketing combined with hard work and their natural talent is a recipe for success.

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