Although the stars of screen and film are the ones who get all the attention, there are plenty of background players that make the entertainment industry go round. All roles in the business are important, but if you’re a manager (like David Guillod) a producer (Kathleen Kennedy) or a promoter, it’s your job to make sure the one in the spotlight gets as much exposure as possible. Use social media to help spread their name.
140 characters or less doesn’t sound like a lot, but sometimes less is more. Use the brevity of Twitter to tease upcoming shows and appearances, meet-and-greets and other exciting information about the celebrity. Getting the public buzzing without offering too much information will also encourage fans to look at your other social media pages, so it’s a win for both parties!
A picture is worth a thousand words, so let the public come up with those thousands of words while you post awesome pictures. Work with the celebrity’s personal photographer and choose the best pictures, or ask the celebrity if they have anything on their phone they’d like to share. People love seeing celebrities behind the scenes, with their families and acting like normal people. Instagram is the perfect platform to showcase small snippets of their daily lives.
Don’t mistake this digital dream board as a hub for only cupcakes and mommy hacks; Pinterest is also an effective marketing tool. It can be used to promote a person or company in so many different ways. Draw more page views by having boards that are focused on other topics that relate to the celebrity; for example, music or instruments if you’re promoting a musician. The best part is that pins have a virtually endless life, so there’s a high chance that a pin you create will live on for years to come.
Some people confuse Facebook for their diary, but as a social media manager for a famous celebrity, that’s the best part! Make sure that you update posts at least every couple of days with fresh photos, upcoming tour dates and news. The public wants to be informed, so let Facebook be where the information flows. Keep fans involved by doing contests, drawings and shout-outs on birthdays.
The business of working for a celebrity is an exciting adventure. If part of your job is to promote them, use the digital world to your advance. Social media doesn’t have to be about your selfies and status updates: Let it be about someone else’s!