In case you haven’t heard, Taylor Swift is currently in the middle of a giant shit storm and it all started because she blogged her feelings.
I feel you there, Taylor, I feel you.
On Sunday, it was revealed that Big Machine Records (BMLG), former musical home of can-of-worms-opener Taylor Swift, had been sold for upwards of $300 million. No surprise there because it had been known for quite a while that Big Machine was looking for a buyer. What was surprising was who purchased the label lock, stock, and exploding barrell … Scooter Braun, manager of people such as Justin Bieber, Ariana Grande, and Demi Lovato. I’d heard Scooter’s name thrown around for a long time as a manager of said superstars, but apparently he’s also an investor, philanthropist, entertainment executive, as well as the founder of entertainment and media company SB Projects. Apparently there’s big money in the world of Scooter Braun.
Anyhoo, the story was a big deal in its own right, but likely no one would have cared other than people in the music industry and those who like to think about the futures of big businesses when there are big shakeups (like a big purchase). But then came Taylor Swift who, it turns out, really, really doesn’t like Scooter (and apparently him being a grown man with a name like Scooter has nothing to do with it) and she took to Tumblr to express her true feelings about the deal.
For years I asked, pleaded for a chance to own my work. Instead I was given an opportunity to sign back up to Big Machine Records and ‘earn’ one album back at a time, one for every new one I turned in. I walked away because I knew once I signed that contract, Scott Borchetta would sell the label, thereby selling me and my future. I had to make the excruciating choice to leave behind my past. Music I wrote on my bedroom floor and videos I dreamed up and paid for from the money I earned playing in bars, then clubs, then arenas, then stadiums.
Some fun facts about today’s news: I learned about Scooter Braun’s purchase of my masters as it was announced to the world. All I could think about was the incessant, manipulative bullying I’ve received at his hands for years.
As if calling the new owner of Big Machine a bully wasn’t enough, she goes on to say: “Never in my worst nightmares did I imagine the buyer would be Scooter. Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to. He knew what he was doing.” You can read the full post here.
She signed off “Sad and grossed out,” with a broken heart emoji.
Now when Taylor Swift goes after someone or something, the world takes notice, and this was no exception. Many celebrities took sides, some on Taylor’s side, some on Scooter’s, and now, to put it politely, there’s a real shit storm going on. Here are a few of the famous faces who have chimed in.
Probably Scooter’s most famous client, Justin Bieber is, of course, on his manager’s side. The Biebs took to Instagram to address the mess, starting out by apologizing to Taylor for a hurtful Instagram post from 2016 (because nothing on the internet ever dies!) she had referenced in her Tumblr post. He then went on to defend Scooter.
Scooter has had your back since the days you graciously let me open up for you.! As the years have passed we haven’t crossed paths and gotten to communicate our differences, hurts or frustrations. So for you to take it to social media and get people to hate on scooter isn’t fair. What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully scooter.
He goes on to say that there should be some offline communication so that things can be cleared up and hurt feelings can be addressed. He then closes things out by saying: “I usually don’t rebuttal things like this but when you try and deface someone i loves character thats crossing a line..”
On a side note, Taylor and Justin started feuding quite a while ago (and never seemed to have made up), so I don’t think there’s much love lost between the two, but he does make some valid points.
Another of Scooter’s acts, former Disney minion (and Brad Paisley collaborator) Demi Lovato is squarely on Team Braun. She took to Instagram to lend her support to Braun in a post that seems to have since been deleted. According to Page Six, however, she wrote: “I have dealt with bad people in the industry and Scooter is not one of them. He’s a good man.”
“I value loyalty more than most people in this world and if my name is gonna be brought into conversations I’m gonna stand up for myself and the ones on my team,” she added.
Like Justin, there doesn’t seem to be much love lost between Taylor and Demi, with Lovato possibly calling Taylor a bully back in 2018. Next…
Halsey, of recent armpit hair fame, is on Team Taylor. She wrote on Instagram (via Fox News): “Taylor Swift is a huge reason why I always insisted to write my own music. I believed if she did it (in a way that made my teeth ache like cold water and my heart swell and my eyes leak) than [sic] I should too. She deserves to own the painstaking labor of her heart. She has surpassed all expectations of what any artist is capable of. She catapulted her stardom into the Milky Way. And it turns my guts that no matter how much power or success a woman has in this life, you are still susceptible to someone coming along and making you feel powerless out of spite.”
It’s an odd world we live in when Fox News is covering Taylor Swift’s feuds, but here we are.
Scooter Braun’s wife, Yael
Yael is firmly Team Taylor. Ha! I kid. I kid. Can you imagine? Anyhoo, Yael, who I’m hoping’s name is pronounced Y’all, like her parents were New Yorkers with a sense of humor, basically called Taylor a liar and, bless her heart, threw down in a big way.
“I have never been one for a public airing of laundry, but when you attack my husband… here we go,” she started on Instagram (via People).
Here we go, indeed.
“Girl, who are you to talk about bullying? The world has watched you collect and drop friend like wilted flowers. My husband is anything but a bully, he’s spent his life standing up for people and causes he believes in,” Yael wrote. “Beyond that, it’s easy to see that the point of putting this out was to get to bully him. You are supposed to be a role model, but continue to model bullying.”
She went on to say that Taylor had been given the chance to buy her masters and had known about Scooter buying Big Machine before it became public, both things that Taylor originally said she hadn’t.
Yael posted her take on things as a picture on Instagram and captioned it: I’m here to talk privately anytime.
Tired yet? Wait, there’s more!
Because bigwigs have feelings too, Big Machine founder and former Taylor boss and cheerleader, Scott Borchetta, took to Big Machine’s website to give his 45 cents (because two cents was definitely not enough).
He started his statement, which is complete with texts from Taylor, with: So, it’s time for some truth…
Borchetta went on to say that Taylor knew about the Big Machine sale because he personally texted her to tell her on Saturday, the night before the deal was made public. He agreed that she may not have seen the text, but he seemed pretty doubtful that she had actually missed it. He also mentioned that Taylor’s dad was aware of the sale due to an official shareholder’s call last week and wasn’t sure why her dad didn’t talk to her.
Taylor’s rep explained this away to People.
“On June 25, there was a shareholder phone call that Scott Swift did not participate in due to a very strict NDA that bound all shareholders and prohibited any discussion at all without risk of severe penalty.” The rep went on to say that Taylor’s dad didn’t want to withhold info from his daughter, so he didn’t join the call. Taylor’s camp is also refuting Yael’s notion that Scott Borchetta gave Taylor a heads-up about the purchase beforehand, saying … “Taylor found out from the news articles when sh
Scott also said, “Taylor had every chance in the world to own not just her master recordings, but every video, photograph, everything associated to her career. She chose to leave.”
Leaving as in she went to another label, UMG, back in November.
Scott then disputed Taylor’s feelings about Scooter, saying that he knew there was an issue between Taylor and Justin Bieber, but Scooter? Not so much.
It’s an interesting read. You can read the full “truth” post here.
So far, Scooter hasn’t bothered to respond to anything, at least not that I’ve found. I’m sure that will come soon enough, and it’ll definitely be interesting to see how he spins all of this.
There are so many more famous and not so famous folks who have weighed in on the drama, but I’ll stop here because, seriously, this is more than I’ve written in probably the last six years and I’m pooped and my brain is tired. Who knows what really happened in the past, but I do know that I feel for Taylor. She laid her feelings and thoughts out there for the world to devour and the world has been on fire ever since.
Been there, done that, don’t want to go back.
Honestly, though, the only person I really longed to hear from about all of this was Taylor Swift’s bestie Ryan Reynolds. Yes, THAT Ryan Reynolds. Don’t judge me. Unfortunately, Ryan Reynolds, who always makes me laugh and makes everything better, has been silent through it all. I’m honestly crushed. I was hoping for a witty and preferably raunchy response to the drama. Oh well.
Oh, and oddly enough, the best response I’ve seen so far has come from The Hills star Spencer Pratt (yes, really) who says what many of us are probably thinking …hopefully we get a bangin’ Taylor Swift album out of all of this.
Preach, Pratt, preach.