Eric Church will be kicking off the 20th Anniversary of the Red Kettle Campaign during the Dallas Cowboys vs. Washington Redskins game on Thanksgiving Day.
The nationally-televised halftime show will mark the 20th Anniversary of the Dallas Cowboys and Salvation Army partnership. Since 1997’s inaugural Thanksgiving Day Red Kettle show, the Cowboys have helped raise nearly $2.2 billion. The Red Kettle Campaign, which runs from Thanksgiving Day to Christmas Eve, helps provide meals, shelter, Christmas toys, and numerous other services for millions of people in need.
Executive Vice President and Chief Brand Officer for the Cowboys and former national advisory chairperson for The Salvation Army, Charlotte Jones Anderson, stated:
Eric Church is not only one of the hottest names in country music, but he has a passion [for] giving to those in need, making him a great fit for what Red Kettle Kickoff is all about. Millions are impacted every year by the good works of The Salvation Army, and our goal is to help educate Americans that every penny dropped in those red kettles helps make a difference.
The Cowboys Thanksgiving Day game will be televised on FOX at 3:30pm CT.