What Is Crowdsourcing?


Crowdsourcing has become the new symbol of growth in this day and age. Crowdsourcing is using a crowd for outsourcing. It works by putting the decisions in the audience’s hands. The crowd can provide information or funds. Many people who are starting businesses use this method to gain capital. Another example of crowdsourcing is Wikipedia. Crowdsourcing is a perfect example of working together to accomplish a  common goal.

The Various Forms Of Crowdsourcing

There are many ways to ask a crowd for help. These are the different ways to utilize crowd sourcing.



This form of a crowdsource is an innovative way to get the job done. Microtasks makes it easy to complete jobs at a quicker pace. For instance, one person may have 1000 simple tasks they need completed for a project.

They can allow a group of people to complete tasks individually, probably paying around 10 cents each. The job gets completed quicker and can be a cost-effective way to get things done. With some systems, it can also be a way to get less errors in the work.


Open Innovation


Crowdsourcing can be a great way to get inspiration or an exact idea. There are many websites that support this type of approach. If you are stuck and don’t know where to move forward with an idea, others can help make it a success. Using open innovation is great for business minded people and can allow them to use their knowledge to collaborate.



Crowdfunding is a great way to get capital for your idea. It’s important to set up a campaign by following the sites guidelines and the steps to promoting a successful crowdfunding campaign. Investors can contribute the money they can afford.

With multiple people who believe in your idea, the sum of the money raised can be exponential. Usually, a campaign will consist of a description of  the product or service with a video. It is good to have a promotional video because most people can respond to it better. A video is also a great way to demonstrate the product.


Crowdsourcing For Ideas

This is a great way to get help if you are not sure about an idea. Many people do this method with logo designs. Another great example is a business name. There are multiple websites that promote business owners and others who need a creative title for something.

Let’s say a business owner has a great idea for their product, but they don’t know what to call it. They can then go to the website and post a competition. People can come up with random names. The person who wins gets rewarded. This can be a great way to get quality work because of competition.

Some Quick Tips

  • Promotion

This pertains to crowdfunding. Always promote your campaign on social media. Many make the mistake of thinking since they put it on the site, it should be successful. Let people know everywhere about your campaign, and share the link as much as you can.

  • The Right Audience

It’s important to promote your needs to the right audience. That is why it’s important to promote on the appropriate websites.

  • Instructions

It’s imperative to have clear instructions. This can be the downside of crowdsourcing if you don’t state what you want clearly. Without following this step, you can end up with a thousand tasks completed with errors. Taking the extra time to do this ends up saving time for everyone.


Crowdsourcing can be a great method to take advantage of–if done right!


Author’s Bio

Wendy Dessler

Title: Super-Connector at OutreachMama

Wendy is a super-connector with OutreachMama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

Photo: http://www.outreachmama.com/wp-content/uploads/2016/07/Wendy-Dessler.jpg

Twitter Handle: @outreachmama

Twitter URL: https://twitter.com/outreachmama

Website URL: http://www.outreachmama.com/


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