It’s official, Nationwide is on Brad Paisley‘s side.
On Wednesday, Brad Paisley took to social media to tease fans about Nationwide Insurance having a “new sound.”
Today, the Without a Fight singer shared that new sound.
Are you ready for @Nationwide‘s new sound? I sure am.https://t.co/2dzEEJcxvb
— Brad Paisley (@BradPaisley) August 5, 2016
According to a release by Nationwide, the insurance company is launching a new national advertising initiative called the “Songs for All Your Sides” campaign and will feature Paisley and Rachel Platt (listen to her jingle here).
Their national ads will have each of the artists delivering the “Nationwide is on your side” jingle and expanding on it through their own creative interpretation to life’s many moments – big and small – speaking to everyone’s different sides.
“As a songwriter, the whole premise of there being more to the Nationwide jingle beyond those seven catchy notes is exciting,” Paisley said. “It intrigued me right away.”
The campaign will officially debut tonight during NBC’s broadcast of the Olympics opening ceremonies.