Hold on to your chaps, boys and girls, because Steven Tyler is coming to the PBR.
Or at least one of his songs is.
The PBR (Professional Bull Riders) announced earlier this week that they picked Hold On (Won’t Let Go) as the sport’s official anthem that will air at the beginning of the PBR’s television broadcast on CBS and CBS Sports Network while helping kick off live events. [adinserter block=”3″]
Hold On (Won’t Let Go) will be heard by fans at the beginning of each PBR on CBS television broadcast, in arenas holding PBR events coast to coast, and throughout PBR’s advertising and marketing, including a social media campaign kicking off next week. The song was written by Tyler along with five-time GRAMMY Award-winning songwriter Poo Bear and Jared Gutstadt, who has written for Brad Paisley, Lynryd Skynyrd, Dierks Bentley and others. It was co-produced by Tyler and nine-time GRAMMY Award winner T Bone Burnett.
Hold On (Won’t Let Go) is from Tyler’s first country album, “We’re All Somebody From Somewhere,” which was released July 15.
You can read the full press release after the jump.
