Big Machine Label Group has long been a supporter of the Outnumber Hunger campaign, a program that donates food to charities when consumers input a code from General Mills products. With past partners including Rascal Flatts, Florida Georgia Line, Reba McEntire, Thomas Rhett, Cassadee Pope, and Danielle Bradbery, the record label and its artists have helped deliver countless meals to those in need.
Now, adding her name to the long list of Big Machine artists to team up with Outnumber Hunger is Jennifer Nettles. Nettles was named this year’s campaign spokeswoman, lending her name and face to the mission. Nettles said in a news release:
Being the face of this year’s Outnumber Hunger campaign is so exciting, and not just because I’ll be on the front of a cereal box … I’m thrilled to be a part of this program because my fans can conveniently go to their grocery store, pick up products already on their shopping list, and can help their neighbors, just by entering a code.
Nettles and other recording artists from Big Machine will be featured on the packaging of more than 150 General Mills products, including Cheerios, Lucky Charms, Nature Valley, and Old El Paso. Those products will feature codes, and purchasers are encouraged to go online and enter the codes and their zip codes to provide five meals through Feeding America with every entry.
The Director of General Mills shared his excitement about the partnership with Nettles and Big Machine:
As a leader in food, we have a responsibility to do what we can to support the one in seven Americans who may not know where their next meal is going to come from. We are excited to partner with Jennifer Nettles, Big Machine Label Group and Feeding America to bring attention to the issue of hunger in America and provide meals to those who turn to their local food bank for help.
As the 2016 spokeswoman, Nettles is expected to visit food banks, perform charity shows, and participate in media campaigns. Her first album with Big Machine, Playing With Fire, is scheduled for a May 13 release.