When it comes to loving life and the ocean, there are few country stars that come to mind quicker than Jake Owen. The singer has partnered with the beachin’ brand Salt Life to sell a line of products designed by Owen himself.
According to the Tennessean, the company will sponsor events and fan meet and greets with Owen, as well as the singer’s tour. Owen will also do some designing of his own an fans will be able to shop a Jake-designed collection.
“Jake is a fantastic spokesperson and a great fit,” says Salt Life President Jeff Stillwell. “He grew up in Florida — he fishes, he weight-boards, paddleboards. He loves the water. A lot of his songs tie back. I think all musicians write about the stuff they know. He talks about his time in Florida on the beach, the whole lifestyle. He crosses all the things we do.”
For Jake, the partnership was the perfect fit. “Being able to streamline sponsorship deals and partnerships into things that hit my identity and who I am and what I believe, makes it easier to understand for my fans out there,” he said. “They feel like they know me better.”