Cassadee Pope has been sweeping the nation, sharing her empowering song and touching lives along the way. Jana Kramer has been connecting with fans, sharing their stories that have touched her life.
While both of these CMT Next Women of Country are brightening the lives of those who support them, they have something else in common: award-winning smiles that brighten rooms. This could be, in significant part, due to their involvement with Colgate Optic White in connection with the Country Music Association (“CMA“).
For the second year, Colgate is partnering with the CMA to give fans a unique perspective of the upcoming 49th Annual CMA Awards (November 4th in Nashville). With the help of Cassadee and Jana, fans will be invited behind-the-scenes through Periscope and Twitter and shown the red carpet treatment.
Jana explained the importance of a glistening grin when it comes to award shows:
When it comes to life’s big moments, the first step to feeling your best is a beautiful smile. You can always swap out your shoes or your dress, but your smile is what makes it memorable.
Cassadee enthusiastically added:
The CMA Awards are such an incredible evening for the country music community. I’m thrilled to share in the energy and excitement with our fans!
To share in the excitement, Cassadee will participate in a Twitter chat on Tuesday, November 1st. Make sure you are following @CassadeePope, @KramerGirl, @CountryMusic, and @OpticWhite for all updates regarding Cassadee’s and Jana’s efforts to bring smiles to your lives.