As the 2015 college football season kicks off, country music superstar Brad Paisley will be taking his show to select IMG College partner universities to provide free entertainment for the campus community.
The “Country Nation College Tour presented by Zaxby’s” will roll into Blacksburg, Virginia on September 6 and set up on the Virginia Tech campus. Breakout country artist Eric Paslay will be the special guest. Other dates announced are September 10 – The University of Texas with three time Grammy nominee and Texas native Pat Green as special guest, September 11 – Baylor University with the comedy band The Raging Idiots (which features special guest Bobby Bones and Eddie from iHeartMedia’s national country radio program The Bobby Bones Show), and September 12 – University of Arkansas, also with The Raging Idiots as the special guest. Details on each show, as well as additional university dates, will be announced in the coming weeks.
Paisley is currently poised to hit the radio airwaves with “Country Nation,” the newest single from his chart-topping album, Moonshine in the Trunk. Shipping to country radio on August 31 with an official airplay impact date of September 14, “Country Nation” was written by Paisley and his longtime collaborators Chris DuBois and Kelley Lovelace. A celebration of the blue-collar spirit and America’s passion for sports, the song weaves-in a shout-out to 18 college sports mascots.
Paisley’s affection for college football runs deep. He plans to once again serve as a spokesperson for “College Colors Day,” a nationwide celebration of the new college football season, which was created by IMG. He has also appeared as a celebrity guest picker on the ESPN show “College GameDay” at West Virginia University.
IMG College, serving more than 200 universities nationwide, is a division of WME | IMG, which also represents Paisley and brokered the college tour deal.
“Music and sports are passions of so many people—Zaxby’s included—and we couldn’t think of a better way to unite the two this fall,” said Zaxby’s CEO and co-founder Zach McLeroy. “We’re even more passionate about the guests and communities we serve, and this sponsorship is a perfect opportunity for us to give back to our fans.”
In addition to the free concert series, McLeroy explained Zaxby’s connection to college sports. “We’ve been involved with college sports for a long time—Zaxby’s was, after all, started in a college town,” he said. “But we’re amping it up this football and basketball season by partnering with 30 Division I colleges throughout our footprint. We’re excited to play a role in something that means so much to so many.”