Why Local Country Radio Matters…


It seems that there are a fair share of people that blame country radio for the demise of “traditional” country. I put quotes around that because let’s face it, traditional is a super subjective word. While traditional to me might mean Shenandoah and George Strait to me, to others it’s Johnny Cash and Patsy Cline.

While I don’t agree with everything that plays on your Top 40 Country Music stations, I do agree with the value a local country music station brings to the table. Maybe I was spoiled with Clear99 in Columbia, MO and KS95.1 because not only are their On-Air Personalities authentic to the core, but they are diverse and bring insight to the table on what is current. They care about their listeners. Sounds silly but it’s nice to know whether I am on my drive to work, to lunch, back home or into town, I have people behind the mic that care about what I want to listen to. I have discovered some of my favorite new country songs thanks to a local radio station. Sure, sometimes you have to wait out the mega popular hits playing over and over, but in between they throw in some discoverable artists.

And let’s not forget local news. If I am going to get stuck in traffic and I am already driving I don’t want to have to look down at my phone to check (Because Hello?! That’s dangerous). Local events? Yeah they’ve got that covered. AND philanthropy! Giving back to the community you live in.

So in a nutshell, country radio has its flaws, but it also has some serious perks. What’s YOUR favorite thing about your local country station?

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This Post Has 2 Comments

  1. onairjason@yahoo.com'

    I actually work in local country radio, so thanks for that post!

    1. Of course!

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