Despite being panned by many fans and critics, the 2013 Carrie Underwood led 'Sound of Music' was a monster ratings hit. The December airing of 'Peter Pan Live?' Not so much. So what was the big difference between the two shows? Two words … Carrie Underwood.
“In spite of the fact that there was a lot of critical negativity, I think Carrie Underwood was an enormous amount of draw for The Sound of Music. That kind of big star helped bring a bigger audience."
He went on to say that he also felt that the fact that 'The Sound of Music' was already a holiday classic helped, but then doubled down on his theory that Carrie Underwood was the big draw.
“We didn’t have stars that were as big as Carrie. I loved what Chris Walken and what Allison did, but I think stars would bring a bigger number.”
Talk about a great endorsement. Guess that means NBC will just have to have Carrie Underwood star in all future NBC holiday musicals.