NBC boss says “Peter Pan Live” failed because it didn’t have Carrie Underwood

Carrie Underwood Sound of Music


Despite being panned by many fans and critics, the 2013 Carrie Underwood led 'Sound of Music' was a monster ratings hit. The December airing of 'Peter Pan Live?' Not so much. So what was the big difference between the two shows? Two words … Carrie Underwood. 

During the recent Television Critics Association (TCA) press tour, NBC Chairman Bob Greenblatt explained why he felt Carrie Underwood made all the difference between the two musicals.  

“In spite of the fact that there was a lot of critical negativity, I think Carrie Underwood was an enormous amount of draw for The Sound of Music. That kind of big star helped bring a bigger audience."

He went on to say that he also felt that the fact that 'The Sound of Music' was already a holiday classic helped, but then doubled down on his theory that Carrie Underwood was the big draw. 

“We didn’t have stars that were as big as Carrie. I loved what Chris Walken and what Allison did, but I think stars would bring a bigger number.”

Talk about a great endorsement. Guess that means NBC will just have to have Carrie Underwood star in all future NBC holiday musicals. 


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