While launching their "Obey You" campaign in Africa, Sprite installed a digital billboard on the side of a busy road that tells corny jokes. The Billboard, named Bill Board, is actually cute and would be fun to read while stuck in traffic.
To introduce Bill Board, Sprite released a video of the sign at work and they used a happy lil tune to accompany the video - Brad Paisley's Keep On The Sunny Side from his Playlist: The Very Best of Brad Paisley
Check it out below.
[Adweek]
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