Shania Twain’s manager shares some insight on Shake It Off..

Taylor Swift dressed as a cheerleader

The song literally has so much steam it could bulldoze through a mountain. It just made a debut on Billboard Hot 100 in the NUMERO UNO spot and doesn’t show signs of slowing down. So, is Nashville bitter about it yet? If Jason Owen’s opinion means anything, then not at all. Not even a little bit.

Sandbox Entertainment’s Jason Owen, who manages country’s last great crossover artist, Shania Twain, as well as the alt-upstart Kacey Musgraves, is known for his marketing acumen. Shrugging, he says, “She was up front and honest from the very beginning by clearly stating this was a ‘pop’ album, thwarting any naysayers from claiming she was releasing anything but. And who cares if it’s pop, country or polka music? The song is a smash. Taylor Swift is a superstar, a superstar who has done more for the expansion of the country music audience than anyone else before her or since. The set up for this single and album should be studied for years to come.”

Little to be said to argue that outlook.

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