Hey, this is cool.
The History Channel recruited Dierks Bentley to record the new theme song for their the new custom motorcycle building series Biker Battleground Phoenix.
A Phoenix native and devoted biker, Dierks Bentley brings that biker attitude and passion to Biker Battleground Phoenix. Ride On is a gritty biker anthem befitting Biker Battleground Phoenix and Dierks Bentley – a perfect piece of brand synergy spearheaded by History.
The video above is the complete song, but it will be whittled down to a 30-second opening for the series. The shortened version will also be used for Biker Battleground Phoenix’s multi-million dollar marketing campaign across multiple platforms including Rolling Stone and Vevo. Jingle Punks co-wrote and produced the song.
Biker Battleground Phoenix premieres on History Tuesday, July 1 at 10 PM ET/PT.