Thompson Square lends their expertise to a very cool campaign


Ed Rode

Daisy Mallory got an opportunity of a lifetime when she was hand chosen by the rockin' duo of Thompson Square for the "Voices Worth Hearing" campaign, a partnership with Luden's that is designed to focus the spotlight on new and talented artists. Sounds pretty cool to me!

According to Billboard, Thompson Square's Kiefer and Shawna Thompson readily agree with. "She really blew us away," he stated to Billboard. "Shawna was actually the first one to see and hear her on YouTube. She just had something we both really liked, and we felt we could get involved with."

The article went on to say:

Keifer said that working with Luden's on the initiative has been exciting. "It's a really cool opportunity. I think in this day and age, with social media and everything else, you have to take advantage of every single opportunity for exposure. What a great way for Luden's to give back and give some artists hope for a chance to be heard. They're very focused, and have been nothing but great to us and Daisy."

And, if you've ever sent a tweet to an artist, take heart: They do sometimes actually see them, as Shawna says. "A year and a half ago, Daisy had actually tweeted us to watch her video on YouTube. We watched it, and I sent her a tweet back, and said 'great job. Thanks for picking our song.' That's when Luden's approached us, and we started searching YouTube for people doing our song. We chose her video not remembering that she had tweeted us earlier, so I really believe it was fate that we hooked up again!"

I'd say this could be the foot in the door for Miss Daisy and hope to hear her someday on the radio!


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