Milligan, Neb., will never host a Pepsi Super Bowl Halftime Show, but as the geographic halfway point of America, the small town will host one of Pepsi’s first “Get Hyped for Halftime” surprises to drum-up excitement for this year’s Pepsi Super Bowl Halftime Show.
On Saturday, January 4, Pepsi, accompanied by country music star, Lee Brice, and a Pepsi Marching Band will make a surprise visit (shhh!) to Milligan, Neb., as part of the brand’s mission to get America hyped for this year’s larger-than-life Pepsi Super Bowl Halftime Show. On Saturday evening, a Pepsi delivery truck will roll down Main Street, and the marching band will open for Lee Brice’s surprise performance.
This is just the beginning. As the official sponsor of the Super Bowl XLVIII Halftime Show, Pepsi will continue to surprise and delight fans across America by bringing the excitement of the show to unexpected places.
[Photo credit: Dave Weaver/AP]