After successfully rebranding radio stations around the country to Nash FM, Nash owner Cumulus is now coming for your favorite country music magazine.
According to BusinessWeek, Country Weekly magazine is getting ready to change its name to Nash Magazine after Country Weekly's parent company, American Media, Inc., came to an agreement with Cumulus to reconfigure the magazine as part of the broadcasting giant's plan to expand beyond radio.
Lewis Dickey, chief executive officer of Cumulus, says the name change will be completed at some point this year and will "help jump-start a more robust digital presence for Nash."
"The Web will, in essence, follow suit with video and audio from all the things we are doing,” says Dickey.
So far Country Weekly hasn't made any official announcement about the change, but now that the cat is out of the bag (and they have a website set up taking magazine subscription orders already) I can't imagine it will be much longer before they go public.