Kacey Musgraves shows off her fun, sassier side in the highly-anticipated new video for “Follow Your Arrow,” which is set to premiere exclusively across CMT, Artists.CMT and Clear Channel Media and Entertainment's country stations websites and iHeartRadio on Monday, December 9. CMT will air the video every hour during music hours from 6:00 a.m. ET – 1:00 p.m. ET on Monday, or fans can watch it on demand at Kaceymusgraves.CMT.com and iHeartRadio.com. Musgraves traveled to the High Desert in Joshua Tree, Calif., to film the video, which she co-directed with HONEY.
The video premiere of “Follow Your Arrow” will be available exclusively on CMT and Clear Channel's Country stations websites as well as iHeartRadio for 24 hours, and promoted across their platforms including on-air, online and through social media. Combined, CMT and Clear Channel Media and Entertainment reach hundreds of millions of passionate country music fans everywhere they find music.
“I had an amazing time creating this video! It’s exactly what I envisioned accompanying such a special song,” said Musgraves. “Joshua Tree is a magical place, and I hope you can feel that energy when you see this.”
“Kacey definitely capture the spirit and meaning of this song in one of the most anticipated videos of the year,” said Leslie Fram, Senior Vice President of Music Strategy, CMT. “We’re thrilled to partner with Clear Channel on this exclusive premiere.”
"CMT and Clear Channel have created the largest country music platforms in radio and television and this is a great opportunity to leverage that partnership for the first time to shine a light on and support a bright young star that is breaking new ground and new music," said Clay Hunnicutt, Executive Vice President of Programming, Clear Channel Media and Entertainment. "Kacey thinks, writes and sings outside the lines — we’re excited to get her new video in the hands of her fans and Country music lovers."
Musgraves is a member of CMT’s NEXT WOMEN OF COUNTRY franchise, and was first introduced to CMT fans with premiere of “Merry Go Round” in December 2012. She was featured earlier this year as part of the network’s LISTEN UP franchise, and performed at the 2013 CMT MUSIC AWARDS. To see all of her CMT performances and premieres, visit Kaceymusgraves.CMT.com.