Striking Matches has a nearly cult-like following, carving out an indie-folk niche throughout Nashville and even landing several song features on ABC's hit Music City drama. The dynamic duo is the remarkably talented and self-proclaimed "guitar nerds" Sarah Zimmerman and Justin Davis, who have been gaining steady traction in the industry through backing of the Grand Ole Opry and a parternship with the CMT Network.
Recently, the traditionally electric musicians signed a major label record deal with Capitol Records’ new Nashville label, I.R.S. Records Nashville, something that actually came as a bit of a surprise. "Our fanbase had started growing in a way that we could see it, [especially] with the help of the ‘Nashville’ show and being on the Grand Ole Opry and how they gotten behind us," Davis tells NashvilleGab. "CMT is such an amazing partner, too, even without a label."