Toby Keith uses Brass Balls to expand his empire

Toby, Dar, Brass BallsPhoto courtesy

This year's $500 million man may just become next year's $600 or $700 million man after his newest acquisition. 

Earlier this week during the iconic Sturgis Motorcycle Rally, it was announced that Toby Keith, who was in town to perform, has become the proud co-owner of Oklahoma-based custom/production bike builder Brass Balls Cycles

Dars Holdsworth, a Desert Storm veteran who founded Brass Balls Cycles, says of his new partnership with Toby, "This partnership will help Brass Balls Cycles increase its U.S. market presence, as well as expand the brand internationally. We will be revealing new and revised models in the near future and, as always, proudly power our bikes with American made S&S V-Twin motors.”

A longtime motorcycling enthusiast, Keith met Holdsworth through the Pros 4 Vets organization. Earlier this year, Brass Balls Cycles built a custom bike that was raffled to support the Toby Keith Foundation’s OK Kids Korral project. Brass Balls Cycles also restored a motorcycle for Gerald Mobley who lost the bike during the massive Oklahoma twister earlier this year. Mobley was presented with his restored dream bike during Toby Keith's Twister Relief Concert back in July. 

Brass Balls Cycles will also be featured in CMT's Bike Build-Off, which will air during CMT's Bike Week, which kicks off August 18, with a new show premiering each night at 8 p.m. ET/PT through August 24. The finished motorcycle will be given to a Vietnam vet during the conclusion of the event. 

Check out Toby's new custom bike, the Toby Keith Brass Balls Digger, below that was unveiled during the special partnership announcement earlier this week. 


For more info, visit

Toby Keith Brass Balls digger

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