Willie Nelson goes high fashion in new ads for luxury menswear line


Work it Willie!

80-year-old Willie Nelson and his sons, Lukas Nelson, 24, and Micah Nelson, 23, have loaned out their considerable coolness to menswear designer John Varvatos for his fall/winter line in a campaign called Willie Nelson and Sons

“His clothes look and feel good on your skin and are made for every man — and his sons,” said Nelson of Varvatos’ designer clothing. 

The designer says of working with Willie and his sons, “In all the iconic music ad campaigns we have shot over the last eight years, I have never been so moved as I was working with Willie Nelson and his sons. Willie is a true American icon, and it runs deep in the bloodline.” 

Fans can expect to see the print ads in magazines such as GQ, Esquire, Details, Vanity Fair, Vogue, among others. Billboards and other outside advertising with the mens' images will also appear in places such as Los Angeles, Miama, Boston, and others.