Photo via Trippytaka
companies spend thousands of dollars and many man hours attempting to get
celebrities to not only notice their clothing but to wear them too.
sometimes things just happen naturally.
Urban tends to go casual on “American Idol,” but one of his casual must-haves
have one Australian company jumping for joy.
label Trippytaka has been in existence since 2009 and is currently run out of
the company’s owners Anthony Mara and Rhea Esperancilla's home. Their t-shirts
have always catered to car and motorcycle lovers around the world, but after a
little American exposure thanks to Keith Urban and his "Idol" judging duties, they’re thinking it’s time to
expand their business a bit more in America.
had been steady, and goes in fits and starts. It's a constant stream of orders
from car enthusiasts searching for niche T-shirts. We both work full-time so we
haven't had the time or money to push the business," Mara told The Daily Telegraph.
"When our friend told us he saw Urban wearing our T-shirt,
we were completely dumbfounded and excited. It was just complete disbelief. We
realised we have to get our brand out to the American market."
The couple aren't sure how Urban found their clothing, but they're certainly happy he did.
"Either Keith is a big Monaro fan and his family bought it,
or his stylist picked it up and thought it was cool."
Fans can pick up a shirt like the one Keith's wearing in the photo above here for $35.