Artists are always looking for new ways to connect with fans, but this may be the oddest method yet.
Luke Bryan debuted the lead single, Kill The Lights, along with the lyric video from his upcoming album by the same name on Tinder this morning.
Yes, Tinder, the dating app.
“I’m happily married and not on Tinder, but I hope my fans on Tinder enjoy the song — and if they’re not on Tinder, now’s the chance,” Bryan explained (via Mashable).
I have absolutely no idea how you find the song on Tinder, but you can download the app for free on iPhone or Android at tinder.com/download to try and figure it out for yourself.