It’s All About That Bass for Keith Urban

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Keith Urban‘s latest single, “John Cougar, John Deere, John 3:16,” is currently making its climb toward the Top 10 on Country Aircheck/Mediabase charts, continuing to inch closer to the top rung of the ladder with each passing week. To help give it the extra push to the spot where it rightfully belongs — Number 1 — Keith Urban, in conjunction with his label UMG Nashville / Capitol Records Nashville, released a video providing insight to the creation of one of the most intricate and retroactively influential songs of our lifetimes.

So, what went into producing the song that can bridge gaps between many generations? Well, for starters, it was all about that bass. Yes, phenomenal guitarist, Keith, picked up the bass (sans amp) on this track and it was the game changer he was looking for in order to make the intro incredibly magnetizing.

The crew involved in making the song also had to provide a sonic and sexy groove to underlie the vocals and more prominent instrumentation. With simple string strokes and Keith’s new duo “The DIP Brothers” (for more on this duo, watch the video below!), those sounds came to life.

If you love this song as much as I do, or if you would love to know the masterminding and absolute creative genius that goes into crafting a song, especially one of such musical magnitude, the behind-the-scenes experience is one you should not miss. Watch the video here and keep count of the number of instruments Keith Urban plays on “John Cougar, John Deere, John 3:16”! It’s rather impressive, but unsurprising, considering his massive talent!

Download “John Cougar, John Deere, John 3:16”:

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