Most people are probably thinking: it’s about time! Haha. But in all all seriousness, Willie Nelson is tapping into his entrepreneurial side and marketing one of the things he is best known for…his love of the green stuff.
Willie sat down with The Daily Beast and the 81 year old slipped some news that he is working on some stuff called Willie’s Reserve. Catchy, right? But Willie wasn’t willing to give away all the secrets until they talked to his PR person who then in turn put them in touch with a professional hemp person. Yeah, that is actually a thing.
They had this to say:
So what exactly is Willie’s Reserve?
Well, you know, Willie has spent a lifetime in support of cannabis, both the industrial hemp side and the marijuana side. He wants it to be something that’s reflective of his passion. Ultimately, it’s his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition.
Really he wants it, at the end of the day, to envelop what his personal morals and convictions are. So from the store itself to how they’ll work with suppliers and how things are operated, it’s going to be very reflective of Willie’s life.
So, in a nutshell it’s a matter of time before you can be smoking the same stuff Willie is. Just make sure it’s legal where you are!