Not content with the Taylor Swifts and Tim McGraws of the world, Big Machine's Scott Borchetta set his mind to snagging an icon in his extremely successful web. In May, he was well on his way to doing just that with a new partnership between his Big Machine Records and media giant Cumulus and the creation of a new joint venture label called Nash Icon Music.
Their shiny, newly-announced prize? Reba McEntire.
Last week, Reba announced on Facebook that she would be joining the America’s Morning Show crew today for a big announcement. This morning she fulfilled that promise by appearing on the radio program and announcing that she has officially signed on as Nash Icon Music's first artist and that she's been busy working on new music.
“I am so excited to be the first artist to sign up with this new joint venture. We’ve been in the studio having a blast recording new songs and I can’t wait for my fans to hear them. Thanks to Scott Borchetta, John Dickey and everyone at Cumulus for letting me be a part of these new and exciting times,” she said.
According to a release, the Oklahoma native is back in the studio with long-time producer Tony Brown and is collaborating for the first time with producer James Stroud, blending their unique approaches and multi-platinum career success.
“As Reba and I get to enter into another phase of our business relationship that dates back to 1991, I am again reminded of the power of all things Reba. Her presence, her vocal prowess, her song selection, her passion… it’s unequaled in her multi-decade career and we will again blaze new trails together,” Scott Borchetta said of once again working with the country queen. "I can’t think of a more important artist or voice to crown as our first Icon artist as there are none truer to the definition.”
Congrats to Reba. Now let's get crackin' on that new music.