Diet Coke pulls promotion featuring Taylor Swift for a very funny reason

Taylor Swift diet coke

Now this is classic!

I'm sure most of you are aware that Taylor Swift is a spokesperson for Diet Coke and part of their "You're On" campaign. You may have also at some point saw the soda brand's commercial starring the singer where several young people, including Swift, face their fears by drinking a Diet Coke. The tag line to the commercial was "you're on."  

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Unfortunately, television commercials don't always translate to print ads and what looks good on T.V. ends up being a downright oops in print. Coke has found that out the hard way and has been forced to pull the "You're On" campaign after their shiny new billboards turned out looking more than a little bit like they were pushing illegal drugs. 

You're on cokePhoto: Marketing Mag

While the billboards are probably right on the money in terms of how addicting soda can be, the company wisely decided that they wanted to distance their product from, you know, cocaine and have now reportedly pulled the campaign

I'm sure Taylor will be just fine through this very funny Coca-Cola oops moment, but there's no word on if she will star in any of the company's future campaigns. 

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