At this point, I'm not really sure what ultimate reveal Eric Church is leading us to with all these mystery videos of his. Are they clues about his new album? The songs on his album? His next single? Where Jimmy Hoffa is buried?
I really don't know, but they are fun, and a little bit creepy in a dystopian sort of way.
Here's the latest in the series titled One Will Rise, One Will Fall. It features some footage of Eric performing The Outsiders at the recent CMA Awards and also some footage of Taylor Swift's speech when she received her Pinnacle Award where she talked about being offered a spot on the Rascal Flatts tour because Eric got fired for playing too long. That bit of video is played several times so maybe Taylor's the one that will fall? Hmm.
The video also features the word Love scribbled on a newspaper, a scrap of paper that says The Good Fight (which is the last scene in the video), and the description says: The Outsiders fought the good fight, now it's time to shed a light on everything the masses need.
What the masses need at this point is to know the answer to all these clues. The masses are restless … or at least I am.