VEVO and Pennzoil recently partnered up for a series titled “Turn Up The Music and
Drive,” which will run for three episodes with each featuring a different artist
talking about their love for cars. The debut episode starred Tim McGraw and a fast car.
Pennzoil has also partnered with Tim for the second year in a row and is sponsoring Tim's current Two Lanes Of Freedom 2013 Tour. As part of that partnership, Tim personalized a 2013 Challenger SRT which fans have the chance to win. Full details are after the jump …
Pennzoil® is proud to announce the second year of its relationship with Tim
McGraw as the presenting sponsor of his Two Lanes Of Freedom 2013 Tour. As part
of the continued relationship, expanded activations will be introduced to
further unify the passion that fans have for both cars and music.
“One of the feelings I think you
take away from my new album is the freedom you get out on the open road, and I
really wanted to take my fans on a ride from the time the album starts to the
very last track. The same goes for the tour,” explained McGraw. “It just made
sense to team up with Pennzoil again for another summer. They are great
partners and I know they have a lot of stuff planned for the fans out on the
Pennzoil will be taking the relationship to the next level by
introducing new programs for fans that include access to exclusive content from
McGraw. One program will provide a behind-the-scenes view leading up to the
tour, as well as an original video series that will share an insider’s look at
the connection between Americans’ love of cars and music. Additionally, Pennzoil
is putting the spotlight on fans as they will have the chance to be featured in
a special edition VEVO live music video for a song from Tim’s latest album, TWO
LANES OF FREEDOM, by submitting their favorite images and videos via social
“Cars and music go hand-in-hand
and who better to drive that message than car enthusiast and country music
superstar Tim McGraw,” said Bree Sandlin, Pennzoil Global Brand Manager. “His
tour and album were inspired by freedom and acceleration, making it a perfect
fit for the Pennzoil brand, which stands for the love of cars.”
part of Pennzoil and McGraw’s shared love of cars, Pennzoil enlisted the
superstar to personally customize a new 2013 Challenger SRT®.
McGraw drove the creative direction of the car, from the exterior paint inspired
by the TWO LANES OF FREEDOM album art, down to the fine details of the interior
including his autograph hand-stitched in the front seats.
This one-of-a-kind car will go on tour with Tim McGraw and
will be on display at each tour stop where fans can watch an exclusive
behind-the-scenes video of the step-by-step customization process, both at the
show and online. Fans will also have the chance to win this special-edition
vehicle through the Four Wheels to Freedom promotion running May 1st
through July 31st.
To stay up-to-date on the latest
Pennzoil activities, for exclusive looks at Tim McGraw content and to enter in
the Four Wheels to Freedom sweepstakes, visit pennzoil.com/timmcgraw. Be
sure to ‘Like’ the official Pennzoil Facebook Page (www.facebook.com/Pennzoil) and
follow Pennzoil on Twitter (www.twitter.com/Pennzoil).